How to build your caseload (for private practice counselors)

I was banned from r/therapists

Did I tell you I was banned from Reddit?

Why, you ask, was I banned?

For helping people.

See on therapists reddit people often post questions asking how to get referrals for their practice.

I'm not a master of referrals, but I've learned a few things. So I would post a few pointers, tell them I help people run a therapy business, link to free resources, and offer a free consultation.

Notice how many times I said "free."

Apparently free help equates to "self promotion," which is prohibited. So I got banned.

I get it.

I'm still salty about it though.

Hello friends :) If you want to join me and other readers in exploring the world of counseling sign up for my newsletter.

Whatever. The main point is lots of therapist need help, and they literally don't know where to look.

There aren't good resources for teaching marketing to therapists.

And who can blame them. The advice on getting referrals is abysmal.

For instance if you google "how to get referrals as a counselor" the answers are too generic to be helpful.

Talking to other therapists isn't helpful either. In my case successful therapists literally gave the worse advice. They'd say things like "pass out business cards" or "it just takes time."

I, naively, took their advice. I sat and waited, and nothing happened. And after it didn't work I realized that it didn't work because "it just takes time" is NOT a strategy. It just meant that I wasn't doing anything!

Hmmm. Imagine that.

I want to help therapists learn to get referrals.

So I've decided to write a series on getting clients.

The series is not done yet. I'm still smoothing it out, but I wanted to give you a sneak preview.

So I'd like to introduce you to the Harris & Peterson: Time to Full Calc. You put in a few numbers and it helps you determine how fast you can get full.

And let me tell you, when you run your actual numbers, it will blow you away. For instance:

Say you're starting from scratch and get 2 new clients a week...
and 3/4 come back after the first session...
and, of those that come back, they stay for 10 sessions....

How long would it take you to build up and see 20 clients a week???

Never.

That's right. You'd never get full.

After 3.5 months you'd top out at 16ish clients.

Why? Well your clients are dropping out too fast to replace.

Here's a tool to help you build your caseload.

I still want to help clinicians. So I asked my business partner, Paul Peterson, to build a private practice calculator. We may charge for it in the future. But right now you can get it for free.

You can get the Time To Full Calc. FREE until Friday 12/16 using this code at checkout:

HnPCalc

I want the "Time To Full Calc"!

Hope this helps!

Best,

Jordan (the counselor)

-Fin-

TL;DR