Wesley Little and the Marketing Magic of Niches

Updated: Oct 27

Remember that scene from The Matrix where Neo goes to visit the Oracle and meets spoon boy.


You know, the kid who's like, "do not try and bend the spoon, only try and realize there is no spoon."


Wesley Little is spoon boy.

When I first started Jordanthecounselor.com my website looked like garbage.


Then one day I got an email from Wesley Little. She was offering to do a total redesign.


For free.


I know. Totally weird.


So I said yes.


When the website was finished she then asked me how my solo practice was going.


I told her I didn't have a solo practice. She then proceeded to walk me through her practice, showing me that working for a group practice was basically like lighting money on fire. She casually let slip that she charged 240$ a session.


So I quit that group practice, started my solo practice, and proceeded to ignore the rest of her advice.


Cause, you know, I'm an idiot.


I could get some of what she was saying (solo practice is better than group practice) but I couldn't understand other parts (use her process to bill 240$ a session).


See, Wesley lives in a fundamentally different reality than I. She sees such abundance that she can help others build websites, and start practices, and show them how to charge premium rates, all while asking for nothing in return.


I want to be like her. I want to walk in that sort of abundance.


I want to see reality the way she sees it.


Which is why I want to introduce you to her.


Below is my interview with Wesley where we go deep into her process of getting clients. My favorite part of this interview is when she walks us through her framework for getting more clients. It's literally a "If-I-were-starting-from-ground-zero-this-is-step-by-step-what-I-would-do" plan.


This is important because if she is spoon boy then that means you are Neo. And if you can really get what she's saying then you have tremendous potential just waiting to be released.


And that's exactly what the world needs right now.


Best,

Jordan (the counselor)

 

If you liked this post, consider signing up for my newsletter. You'll get more goodies like this.

83 views0 comments