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Post: Blog2_Post

How counselors can double their income (without doubling their your hours.)

I'm writing a series of new blog post. A few of the upcoming ones are on how to make more money as a counselor.

In the process I've stumbled on this idea that would allow many therapist to double their income.

Crazy, I know.

But for a few reasons this idea isn't fitting well in the blog I'm currently writing. Still I'm so excited about this idea that I wanted to share it with my mailing list now.

Thank you for reading this stuff. It's a gift to write for you.


Jordan (the counselor)


Raise your rates.

The easiest way to make more money as a counselor is to simply charge more money. A lot of therapists are afraid to do this because they feel they would lose clients.

And you would.

But the thing is, if you charge more, you need fewer clients. This is because of a rule of business I just learned: in every business customers are fractal. That's a fancy way to say that clients follow the 80/20 rule.

This means 20% of your customers would pay 5 times more.

  • So if you served 100 customers at 100$, then 20 of them would pay 500$.

  • And if you served 20 customers at 500$, 4 of them would pay 2500$.